November 22nd, 2009
Tell your customers what service you are selling and explain
what your service provides. What is the key benefit(s) to
your customers? What pain does it cure, what solution does
it provide?
Compare your service with that of your competitors and
highlight what makes you stand out from the
competition? Keep working on this until you can clearly
separate yourself from the field. As stated earlier there
must be a convincing reason for doing business with you,
instead of your competitor.
Summarize the above into one tight, powerful, motivating
phrase that will persuade your customer to do business with
you and to trade their money for the benefits delivered by
your service.
As you start to work through the above four steps, you may
find this to be a lot harder than it looks. Don’t blow it
off and give up! You must have a USP. If it was easy,
everyone would have a great USP! Come up with a tight, sharp
USP that sells your service to your customer.
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Tags: Why should potential customers hire your service company?
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November 21st, 2009
We have all heard that “it’s not what you say, it’s how you
say it”. Well, the same applies to website content. In
this article we will discuss the importance of web copy and
how to turn your visitors into customers.
Your website content should convince visitors that your
service is either unique or superior to that of your
competitors in terms of quality or is competitively priced.
It should show your potential clients that you can provide
the solution that they are seeking. Your product or service
will solve their problems, answer a dream, enrich their
lives, and/or improve their businesses. You are the
dependable expert that they want and need!
Your website copy plays a major role in establishing and
growing your customer base. Web site copy creates the
“voice” of a company, just as the look and feel of a site
put a “face” on the company and on otherwise intangible
products and services. On an e-commerce site, the copy plays
a key role in closing sales as well as in up-selling and
cross-selling products and services. Good copy delights
first-time visitors, encourages return visits and propels
both customer acquisition and retention.
Continue Read.. »
Tags: Web Copy
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